| Wikipedia on SEO Contents SEO (search engine optimization) contests, webmasters compete to rank best on Google for a given (usually nonsense) keyword or keyword combination. They have become an often important method for webmasters to promote their web sites and gain web traffic. While the contestants compete for prizes, fame or glory, the organising body often benefits as well.All these contests appear to be based on a number of common factors: * In simple words, a SEO contest invites webmasters to trick the search engines. Some webmasters resort to spam, while others use white-hat optimization techniques (like providing good content covering the competition, or optimizing page titles). * While there are many search engines around, they all seem to focus on Google in particular. Google is known to be a difficult search engine to rank well on, especially for new web sites. * Most SEO contests expect people to optimize a single web page for a non-existent phrase of two silly words. The main reason for this is to keep existing web sites from getting a head start. But at the same time it makes sure that regular internet searchers won't be bombarded with "spammy" results when searching the web for "regular" information. * Blogs seem to do well at these challenges, indicating in a way that pages with valuable content are preferred by search engines over regular websites, especially when it comes to newsworthy and fresh information of a temporary nature. |
