'Article: MS Challenged 'App Store' Trademarking, Apple Fighting Back' Marketing Strategies

Article: MS Challenged 'App Store' Trademarking, Apple Fighting Back

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Article: MS Challenged 'App Store' Trademarking, Apple Fighting Back Apple's effort to trademark 'App Store' has been met with lots of criticisms, specially from rival company Microsoft. The challenge was mostly based on Microsoft's claim that 'app store' is too generic to be trademarked, and that even Apple CEO Steve Jobs used the term in one occasion describing the competition's 'app stores.' Read the complete article here: Full Article: MS Challenged 'App Store' Trademarking, Apple ...

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